WHY DOES DIGITALIZATION MATTER IN REAL ESTATE?

Flexibility: Adapting to hybrid work models

The rise of hybrid work models has transformed traditional workplace dynamics, enabling employees to balance remote and in-office work. This change requires office spaces that are not just functional but also adaptable. Digitalization plays a pivotal role in facilitating this flexibility, allowing businesses to create environments that seamlessly integrate digital tools for collaboration.

With smart technology, offices can be designed to accommodate various working styles—whether it’s quiet areas for focused tasks, collaborative rooms for team meetings or flexible spaces that can be adjusted according to daily requirements. By leveraging digital solutions, companies can ensure their workplaces are equipped to support diverse work modes, enhancing productivity and employee satisfaction.

Cost savings: Optimizing efficiency with smart technologies

Another compelling reason why digitalization matters in real estate is the potential for significant cost savings. Implementing smart building technologies—such as integrated smart lighting, automated climate control and advanced energy management systems—enables organizations to efficiently monitor energy usage and optimize space utilization.

By establishing a data-driven approach, companies can identify trends, reduce waste and streamline operations. Enhanced energy efficiency not only lowers utility costs but also contributes to a smaller carbon footprint, aligning with environmental, social and governance (ESG) strategies. Ultimately, the financial benefits of digital solutions extend beyond immediate savings, fostering long-term sustainability for businesses.

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Equilibrium use a smart BMS allowing to track energy and water consumption to optimize efficiency, reduce costs and improve sustainability.

Our Mission: Integrating digitalization into office strategies

At TREEE, our mission is to help businesses navigate the complexities of digitalization in their office strategies. We understand that effectively integrating digital tools is essential for aligning workplaces with evolving needs and sustainable practices.

“Digitalization plays an essential role in supporting companies undergoing transformation. We are here to help them integrate varied working environments and adapt their office spaces to the continuously changing demands of hybrid work and digitalization. We ensure they have the right spaces to facilitate any change. This not only improves operational efficiency but also contributes to employee well-being.”, shares Louis-Maxime JUHEL, Partner at TREEE Romania.

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ARC, a new green office project scheduled for delivery in Q4 2026, will feature a dedicated app for occupiers, offering hot desk and parking booking, way finding, and retail promotions.

The path forward with TREEE

As we look ahead, the importance of digitalization in the real estate sector cannot be overstated. It is about creating smarter, more agile workplaces that empower organizations to thrive in an ever-changing landscape. By partnering with TREEE, businesses can harness the power of digitalization to enhance their office environments, drive efficiency and contribute positively to the global sustainability agenda.

In conclusion, the future of real estate lies in the ability to adapt and innovate through digitalization. At TREEE, we are committed to guiding our clients on this journey, ensuring they are equipped to thrive in the new era of work. Let us work together to create office spaces that not only meet today’s demands but also anticipate tomorrow’s opportunities.

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